Parking Data & AI

Simplyture data intelligence offers unparalleled data insights about your parking facility and its visitors. By collecting data information regarding the parking activity and your customers, you will be able to make smart decisions and improve your business. Simplyture's artificial intelligence is compiled of several experts within fields such as capacity control, price setting, and marketing. These experts will constantly search the available data and come up with suggestions for improvement.

Smart Data Insights

Parking Data

Simplyture's digital platform collects information about the parking facility and its visitors. You will gain insights into multiple datapoints and how they develop over time, together with smart customer insights that will allow you to optimise the parking facility and your marketing efforts.



Simplyture offers precise parking data , such as the occupancy rate in your parking facility. You can see what the peak hours are, and when your parking facility is rather empty. Analyzing this information can help you optimise price structure, in order to improve the occupancy rates in your parking facility.

Customer Insights

Knowing more about your customers allows you to target your marketing efforts better, and optimise your business activity based on their behavior. Customer insights, such as information about where they come from, their age groups, gender, frequency of visit and duration are extremely valuable when making decisions.


Simplyture's data intelligence platform also collects parking data and information regarding the daily turnover in your parking facility. You will be able to monitor both the completed and outstanding payments, based on your customer segments and time periods. This allows you to identify potential issues and improve your parking management, enhancing your business and generating more income.

Intelligent Optimisation

Your Own Parking Experts

Simplyture's platform also provides an artificial intelligence add-on, which has several experts built into it. Depending on your needs, it can be a parking expert, a marketing expert or an operations expert. These experts will offer customised solutions based on the parking data collected in your facility. They use an array of intelligent tools, such as ontologies, pattern recognition, fuzzy logic, and much more.


AI Reports

The artificial intelligence can analyse any time period with accessible data. This means that you can get a completely tailored data analysis of every occurrence throughout the history of the parking facility. This creates a huge potential for value generation, as the AI will learn from the past, and be able to give optimisation advice with great precision. The content of the reports will vary depending on which expert you ask, but among others include price structure reports, contract optimisation, occupancy and revenue reports.