Are Smart Parking Solutions eco-friendly?

Parking is often associated with negative emotions: it can be frustrating, old-fashioned, and akin to navigating a maze.

Smart Parking Solutions have the goal to simplify the parking journey for everyone, but there is a question that many ask but might not have the answer to – how relevant are these solutions when the fight against fossil-fueled vehicles is increasing and, lastly, how ecologically-friendly can parking really be?

Within the parking industry, the revolution has been towards removing pesky barriers and other components by implementing camera-based license plate recognition and cloud solutions that let the operators monitor their facilities from anywhere at a much lower cost. The selling-point of solutions like Simplyture’s has often been the ease-of-use and increased revenue, the multiple payment options, and the marketing possibilities.

But as we have just entered a new decade that demands more from environmental politics and that is hyper-aware of climate change, it is now time to also consider whether these solutions fit environmental awareness.

So, how is a Smart Parking Solution friendlier than a barrier one?

When a car is driving in and out of a parking facility, a free-flow solution leads to less congestion and interruptions. Each single car driving smoothly saves a few precious seconds – which might not seem significant – but when there’s millions and millions of cars on the roads every single day, it totals a surprising amount of carbon emissions.

Barriers are also an outdated and heavy burden that is no longer relevant to ensuring parking lot safety as the license-plate recognition cameras are a much more efficient way to track who has – or has not – paid for their parking period.

At the same time, the mere act of parking creates paper waste. Whether in the form of parking tickets or just printed receipts, Smart Parking Solutions fight paper waste by digitalizing and storing the transactions in the cloud and by making parking receipts possible but discouraged.

While there’s still ways to go, Smart Parking Solutions are a solid step towards innovation and sustainability in a world that is no longer taking any excuses.

Here are some of our best tips to diminish the environmental impact of your parking facility:

How to make your parking facility greener?

1. Opt for a Smart Parking Solution

A Smart Parking Solution that is free-flow, barrier-free and ticketless uses fewer hardware components. Storing all your parking facility information in the cloud is not only safer and cheaper, but much more ecological: A cloud solution lowers the average power usage by 84$ and carbon emissions by 88%!

It’s not only futuristic, but better for the planet.

2. Make your facility electric car-friendly

Become the preferred carpark for eco-friendly vehicles by offering them incentives such as promotional codes with special discounts. Install a fair amount of charging stations so that electric car owners feel welcomed instead of excluded.

Reward people who choose to live greener!

3. Adjust your price structure to avoid overcrowding

Raise your prices when your carpark is more frequented and lower them when the occupancy is lower. By doing this, you’ll give your visitors an incentive to visit during time periods they would probably never consider! Redistributing the flow of people driving in and out at certain hours of the day results in fewer lines and shorter idle periods, lowering the amount of unnecessary CO2 emissions.

4. In the same vein – optimize the structure of your carpark

Parking facilities can be complicated to navigate especially for first-time visitors, so here are some tips to make yours more user-friendly:

  • Place any payment machines in locations where they can’t be missed
  • Signalization is key: point your customers towards the payment terminals or the way out with ecological led lights, stickers or vinyl cutouts
  • When relevant, install intercoms or info-screens to avoid any mistakes. This increases customer confidence and lowers the amount of support calls.

A well-designed parking facility makes it easier for visitors to find their desired parking spots, making for a smoother (and happier!) journey. If you want to go the extra mile, why not install some parking areas for bicycles, or maybe even consider powering your facility with solar panels?

5. Encourage online and mobile payment

Not only this diminishes the amount of maintenance your payment machines will need over time as they will be used more sparsely, but by reducing the amount of receipts printed you’ll be saving trees, using less oil and water!

Another advantage of implementing an online payment system is that you can implement it directly on your webpage – thus increasing the number of visitors who will be up to date regarding your facility / business updates – so if you want to advertise your new green policies, it’s the easiest way to do it.

All in all, there is a lot your Parking Facility can do for the environment

There are no perfect solutions. No one can argue that driving cars greatly increases our carbon footprint, but there are plenty of ways to mitigate their effect. There are hundreds of thousands of parking facilities in operation all over the world right now, with millions of daily transactions. Even if change often tends to be intimidating, there are no excuses to stand by old-fashioned parking solutions that can aggravate the problem by creating long lines, printing millions of unnecessary tickets, and using outdated hardware components.

By implementing a Smart Parking Solution, you will make your customers happier, lower your costs, and also become a part of the solution and not the problem.

Do you want to know how Simplyture Parking Intelligence can help you make your carpark more environmentally-friendly?

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Simplyture | Vilkår december 2015


Simplyture ApS (CVR-nr. 36 95 82 43)(”Simplyture”) har udviklet en tjeneste for betaling af parkering med kreditkort ved brug af en mobiltelefon (”Tjenesten”). Parkeringens længde bliver registreret hos Simplyture via kameraer og nummerpladegenkendelse. Betaling sker via Tjenesten, Simplyture’s betalingsautomater, eller indenfor 48 timer på . Simplyture forestår betaling til ejeren eller den, som driver parkeringspladsen (”Parkeringsudbyderen”).

Disse standardvilkår gælder mellem Simplyture og enhver myndig forbruger (”Kunder”), der anvender Tjenesten, medmindre andet er skriftligt aftale mellem Simplyture og Kunden.

Brugsanvisning for tjenesten findes på . Tjenesten vil kunne benyttes på områder, som skilter med Simplyture, og som angivet på eller i Simplyture app’en.

Tjenesten vil køre i baggrunden i tilfælde, hvor mobile netværk ikke er tilgængelige.

Betaling for parkering via andre betalingsløsninger end dem tilbudt af Simplyture er Simplyture uvedkommende.

  1.   PARTER

Alle juridiske enheder og myndige personer kan anvende Simplyture’s tjeneste.


Oprettelse af Simplyture konto sker ved at afgive kundeoplysninger på , eller via Simplyture app’en. Det er kundens ansvar, at de korrekte brugeroplysninger og registreringsnumre altid er registreret i Simplyture-systemet. Simplyture fraskriver sig ethvert ansvar relateret til indtastningsfejl under registreringen uanset registreringsmetode.

Efter registreringen bliver kunden bedt om at logge ind på Simplyture’s website for at verificere, at oplysningerne er registrerede, korrekte, og gyldige.

Alle kunder vil blive kreditvurderet, og kunder giver ved videregivelsen af oplysningerne tilladelse til indhentning af kreditoplysninger hos kreditoplysningsbureauer. I særlige situationer kan indbetaling af et depositum være nødvendigt for aftalens indgåelse, og Simplyture kan fastsætte kreditgrænser for de enkelte kunder. Depositum forrentes ikke. Dersom kunden ikke findes tilstrækkelig kreditværdig, kan Simplyture afvise kunden. Simplyture kan også på andet sagligt grundlag afslå en bestilling.

En Simplyture konto kan disponere over flere biler. Disse skal være registrerede i Simplyture’s database.

Kunden afgiver ved oprettelse af konto hos simplyture fuld tilladelse til at Simplyture kan hæve  forbrugsbeløb hos vores tredje parter. Ønskes denne aftale opsagt, kan dette ske ved kontakt til simplyture, eller afmeldelse via Simplyture’s app eller hjemmeside ( . Hvis kunden allerede har benyttet sig af betalt parkering uden at gennemføre betalingen, gemmer Simplyture stadigvæk bruger oplysninger.


Kunden er forpligtet til selv at holde sig opdateret på de aktuelle handelsvilkår.  Som kan findes på


Kunden er ansvarlig for betaling af parkeringsafgiften. Ansvaret omfatter også andres brug af kundens Simplyture konto og biler, herunder uvedkommendes brug, såfremt det ikke kan påvises, at uvedkommendes brug er muliggjort gennem uagtsomhed fra Simplyture’s side. Betaling kan foregå via Simplyture app’en, Simplyture’s betalingsautomater, eller på indenfor 48 timer af parkeringens slutning.

  1.   PRISER

Kunden betaler for den indeholdte parkeringstid i henhold til de enhver tid skiltede priser i p-anlægget. Simplyture er ikke forpligtet til at informere om ændringer i parkeringsselskabets parkeringstariffer.

For parkering betales via kreditkortopkrævning, den til enhver tid gældende takst på det pågældende p-areal, prisen vil fremgå på og i Simplyture app’en.  Ved foreskel imellem den oplyste pris i Simplyture’s app, eller på og parkerings anlægget er det altid den oplyste pris ved parkerings anlægget der gælder.

Alle priser er tilgængelige på .


Såfremt brugeren anvender Simplyture app’en, er det vigtigt at opdatere applikationen, således at der altid benyttes den seneste version af app’en.  Hvis kunden ikke har den nyeste version af appen, har Simplyture ikke ansvar for fejl i priser eller oplyste information.

Hvis brugeren ikke får startet parkering med brug af vedkommendes Simplyture konto, er brugeren forpligtet til at benytte alternative betalingsformer. Brugeren er ikke under nogen omstændigheder fritaget fra sin pligt til at betale for sin parkering med gyldig betalingsmiddel. Parkeringen løber til bilens udkørsel fra p-anlægget. Hvis tjenesten ikke er tilgængelig, og parkeringen ønskes afsluttet, kan brugeren betale via betalingsautomaterne eller indenfor 48 timer på Simplyture’s webside.

Når en parkering påbegyndes, har kunden mulighed for at få en notifikation om parkeringstariffer for det pågældende p-anlæg, selvom betaling via Simplyture app’en foregår automatisk.

Simplytures tjeneste kan kun anvendes på p-anlæg, som er opført på en liste på Simplyture’s website, og fremgår af Simplyture’s app og som er udstyret med Simplytures skiltning på eller rundt om betalingsautomaterne. Simplyture-kunder skal følge regler og bestemmelser, som er specificerede af ethvert bystyre (kommune) og parkeringsselskab.

Hvis korrekt betaling har fundet sted, vil parkeringstransaktionen være registreret i Simplytures database. Hvis brugeren alligevel bliver opkrævet tillægsafgift, gebyr eller lignende, vil Simplyture på opfordring fra kunden attestere transaktionen overfor P-administratorerne.

Simplyture vil ikke under nogen omstændigheder være ansvarlig for betaling af kontrolafgifter, gebyrer eller lignende, som kunden er blevet påført.

Før en fejl meldes til Simplyture, bør brugeren undersøge, om fejlen skyldes brugerens eget udstyr. Kunden mister sin ret til at gøre en mangel gældende hvis han ikke giver Simplyture besked om manglen inden 60 dage efter han har opdaget eller burde have opdaget manglen.

Kunden skal friholde Simplyture for alle skader som følge af konflikter mellem kunden og parkeringsselskabet, bystyret, kreditkortvirksomheden eller mobiltelefonoperatøren.


Simplyture er ikke ansvarlig for skader eller tab, hvis:

  • Et parkeringsselskab eller bystyre ikke accepterer Simplyture som betalingsmiddel
  • En teknisk funktion, som giver besked om, hvad der skal betales til et parkeringsselskab, er ude af funktion,
  • Et GSM-netværk eller tilknyttede driftsformer ikke har fungeret,
  • En GSM-telefonoperatør har ændret telefontjenesten, så en betaling via Simplyture’s app ikke er mulig.
  • Tjenesten er blevet suspenderet af årsager, der er dokumenteret falske, men Simplyture havde på tidspunktet for suspensionen grund til at tro det, og dette var grunden til handlingen.
  • Simplyture har ikke noget ansvar for, at kunden parkerer sin bil i overensstemmelse med de love og bestemmelser, der foreskrives af parkeringsselskabet eller bystyret.

Ingen af Parterne skal være erstatningsansvarlige for tab, der hidrører fra omstændigheder af usædvanlig art, og som hindrer, besværliggør eller fordyrer aftalens opfyldelse, såfremt disse indtræder efter aftalens indgåelse og ligger uden for parternes kontrol, herunder: Arbejdskonflikter (strejker og lockouts), ildsvåde, krig, oprør, indre uroligheder, vejrlig og naturkatastrofer, valutarestriktioner, offentlig beslaglæggelse, import- eller eksportforbud, afbrydelse af den almindelige samfærdsel, herunder energiforsyning, servernedbrud væsentlige pris- og/eller afgiftsforhøjelser, valutaudsving, produktions- og leveringsvanskeligheder, der skyldes forhold, der ikke kan bebrejdes en Part samt indtrædelse af force majeure og/eller hard ship hos relevante underleverandører.

Den part, som ønsker at påberåbe sig fritagelse fra opfyldelse af sine forpligtelser i henhold til den i ovenstående anførte undtagelsesbestemmelse, skal straks underrette den anden part skriftligt om indtræden og ophør af enhver force majeure-situation og anvende alle rimelige midler til at afbøde følgevirkningerne af det pågældende forhold for den anden part.

En berettiget fritagelse i henhold til ovenstående fritager den svigtende part for erstatningsansvar og andre kontraktlige sanktioner og udskyder endvidere tidspunktet for opfyldelsen heraf med en rimelig periode. Ved afgørelse af, hvad der i denne forbindelse er en rimelig periode, skal der tages højde for den svigtende parts evne til at genoptage opfyldelse af Aftalen på trods af forsinkelsen. Indtil aftaleydelserne genoptages, kan den anden part suspendere sin egen aftaleopfyldelse.


Ved betalingsmisligholdelse vil Simplyture oplyse personinformationer, til tredje part, som vil sende opkrævninger i henhold til rentelovens til enhver tid gældende bestemmelser. Ved betalingsmisligholdelse vil kunden blive pålagt rykkergebyr, og forsinkelsesrente efter til enhver tid gældende lovgivning.

Hvis Kunden ikke har registreret et gyldigt betalingskort hos Simplyture suspenderes muligheden for at benytte servicen. Simplyture kan også lukke tjenesten, hvis kundens kreditgrænse er oversteget, eller hvis kunden misbruger tjenesten.

Hvis kunden afregner med et kreditkort, og annullerer det træk, Simplyture har foretaget af kundens parkeringsomkostninger i forbindelse med brug af tjenesten, på Kundens kreditkort, uden først at kontakte Simplyture, anses det som væsentlig misligholdelse. Dette gælder også hvis kunden ved kortfornyelse ikke meddeler Simplyture de nye kortdata. Det er kundens ansvar at afgive nye kreditkortoplysninger mindst en (1) måned inden kreditkortet udløber.

Simplyture kan med øjeblikkelig virkning hæve aftalen ved væsentlig mislighold fra kundens side. Simplyture forbeholder sig endvidere ret til at videregive oplysninger til et kreditoplysningsbureau, hvis kunden ikke opfylder betalingsvilkårene.



Tvister mellem kunden og Simplyture skal søges løst i mindelighed.

Alle køb og andre transaktioner foretaget af forbrugere på Simplyture’s hjemmeside eller app er omfattet af dansk ret og reglerne om forbrugerbeskyttelse. Alle køb og andre transaktioner foretaget af erhvervsdrivende på Simplyture’s hjemmeside eller app er omfattet af dansk lov.

Dersom sagen ikke lader sig løse mindeligt, kan en tvist mellem forbrugere og Simplyture indbringes for Forbrugerstyrelsen eller de danske domstole. Rette værneting i tvister mellem forbrugere og Simplyture skal være retten ved forbrugerens bopæl eller Simplyture’s hjemsted.

Rette værneting i tvister mellem erhvervsdrivende og Simplyture er retten ved Simplyture’s hjemsted.


I forbindelse med anvendelse af Tjenesten sker der behandling af personoplysninger om Kunden (herunder navn, adresse, og nummerpladeoplysninger). Behandlingen sker i overensstemmelse med persondataloven. For mere information se Simplyture’s Privacy Policy, som findes på .



Der er ingen fortrydelsesret på forbrug gennem Simplyture. Hvis du har indsigelser til udestående eller hævet beløb, bedes du kontakte det anvendte parkeringsanlæg.



Nærværende abonnementsaftale løber til den opsiges. Kunden kan til enhver tid opsige nærværende abonnementsaftale. Opsigelsesvarsel er løbende måned plus 30 dage. Eventuel opsigelse skal meddeles skriftligt til Simplyture. Aftalen kan opsiges af Simplyture ved kundens væsentlige misligholdelse.



Aftaler og betingelser kan ændres/ophøre som følge af offentlige pålæg, forskrifter eller andre forhold, som Simplyture ikke kan bære ansvaret for. Parterne er i sådanne tilfælde fritaget for deres forpligtelser.

Der kan ikke laves ændringer i kundeaftalen, selv hvis der på grund af offentlige pålæg, forskrifter eller andre udenforstående forhold, som Simplyture ikke kan bære ansvaret for, skulle medføre behov for dette. I disse tilfælde vil kunden ikke kunne benytte Simplyture’s service.

Begge parter er bekendt med, at udviklingen inden for mobile betalinger ændrer sig hurtigt.

Simplyture kan til enhver tid (i) ændre vilkårene for den aktuelle forbrugs aftale   og/eller (ii) ændre en del af de tjenester, der fremgår heraf. Sådanne ændringer vil være bindende og træder i kraft tredive (30) dage efter offentliggørelse af ændringen på Simplyture hjemmeside, app eller ved underretning til kunden via e-mail.

Hvis kunden ikke vil acceptere ændringerne, kan aftalen opsiges efter ovenstående vilkår for opsigelse.

Hvis kunden fortsætter med at benytte Simplytures tjenester efter en sådan ændring, accepterer kunden at overholde og være bundet deraf.



Når en kunde tilmelder sig tjenesten, indtaster kunden fornavn, efternavn, e-mailadresse, og vælger en adgangskode. Denne e-mailadresse og adgangskode bruges til at få adgang til personlig hjemmeside eller på Simplyture’s app.

Kunden accepterer at kodeordet ikke må videregives eller skrives ned, så andre kan få adgang til oplysningerne. Kunden skal uden ugrundet ophold give meddelelse til Simplyture’s kundeservice, hvis der er grund til at antage, at en anden har fået adgang til eller viden om adgangskoden.

Kunden er ansvarlig for alle godkendte anvendelser af tjenesten. Kunden accepterer desuden uden ugrundet ophold at give Simplyture meddelelse, hvis kunden mener, at kontoen er blevet brugt af en uautoriseret person eller på en uautoriseret måde.


Såfremt kunden oplever problemer med produktet, bedes kunden sende en beskrivelse af problemet til Simplyture på e-mail til eller per post til Esplanaden 34G, 2.sal, 1263 København K.

Efter modtagelse af reklamationen sender Simplyture en e-mail til Kunden med oplysninger om den videre proces.

Simplyture Privacy Policy

Updated on 02/12/2015

Simplyture ApS knows that you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our privacy policy. By using the website (the “Site”) and/or any of our applications (such as our Simplyture app) (together with the Site, the “Service”) you acknowledge that you accept the practices and policies outlined in this privacy policy (“Policy”).

This policy describes how Simplyture collects and uses the personal information you provide on the Service (or that we otherwise collect in connection with the Service) as well as the data we collect with our cameras at the parking facilities. This policy is in effect throughout the full duration of your use of the site and service. If you do not agree to this policy, you are not permitted to use the site or services. You are responsible for regularly reviewing this policy and updates to it. Please review it carefully.

Please understand that your privacy and the security of your data is our primary concern.

These standard terms apply between Simplyture and any authoritative consumer that uses the Service, unless otherwise written agreement between Simplyture and the consumer exists.


“Collected Data”: Data collected by us through people signing up to a Simplyture account or through pictures taken by our cameras in the parking facilities.

“Source Account Information”: Your Simplyture login and password information.

What information we collect

We collect the e-mail addresses of those who communicate with us via e-mail, aggregate information on what pages (on our website or in our app) users access or visit, and information volunteered by the user (such as survey information and/or site registrations).

In the course of using our website or registering for the services, we may collect information such as:

  • Name, mailing address, phone number, (job function, job role)
  • Unique identifiers such as user name, and password
  • Credit Card details
  • License plate, car make, model and parking location

We use this information to:

  • Send you a registration confirmation
  • Send you requested product or service information
  • Allow you to pay digitally
  • Track all current and past parking
  • Respond to customer service requests
  • Administer your account
  • Send you a newsletter
  • Contact you for marketing and sales purposes to provide you with more information about our products
  • Improve our Site and marketing efforts
  • Conduct research and analysis
  • Connect you to other web services to provide a more customized experience for you. For example, but without limitation, pulling user photos through Facebook connect.


We will also store our user’s Source Account Information and gather Collected Data. This data is stored in line with our Data Security Policy. How we use this data is detailed in the section called “Ownership and Privacy of Data”.

We use cookies to track your session information in order to improve your experience of the Site and the quality of our Service. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We do link the information we store in cookies to any personal information you submit while on our site. This is in line with our cookie policy, which can be found on .

We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. An example of how we use session cookies is to remember if you have closed a notification message on one page, so that we don’t show it to you again. A persistent cookie remains on your hard drive for an extended period of time. An example of how we use persistent cookies is to remember that you have already authenticated with the Site, and to not require you to log in again when returning to the Site. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. If you reject cookies, you may still use the Site, but your ability to use some areas of the Site will be limited.

As is true of most web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do link this automatically-collected data to personally identifiable information.

The use of tracking technologies by our technology partners and other 3rd party assets on the site is not covered by our privacy policy. These 3rd parties may use cookies, clear gifs, images, and scripts to help them better manage content on our site. We do not have access or control over these technologies.

We do not knowingly collect or solicit personally-identifiable information from anyone under the age of 13 or knowingly allow such persons to register. If you are under 13, please do not attempt to register for the Site or Services. In the event that we learn that we have collected personally identifiable information from a child under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at .

Information Security

While using Simplyture’s services, all data that is transferred between your device and our Service, such as credit card information is encrypted with Secure Socket Layer (SSL) technology.

While using the Service, we never store your sensitive information such as credit card information in cookies.

We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can contact us at .

Ownership and privacy of data

We understand that Simplyture relies on sensitive private data to be stored on our servers, and that steps must be taken to ensure this data stays private.

None of the uniquely identifiable information will be collected or shared with third parties, unless there is an outstanding debt between the customer (you), and the third party (parking facility). In which case your uniquely identifiable information, such as address, name and contact information will be shared with our third party affiliates, so that they can send an inquiry for debt collection.

Additionally, this data may be sold as a non-uniquely identifiable source of information, by congregating the aggregated information into statistical charts, or suggestions of improvements for the parking facilities, created by artificial intelligence.

Except as described herein, your specific set of Collected Data will never be disclosed, sold or shared with a third party in an identifiable and non-anonymous form, unless we conclude that it is required by law, such as to comply with a subpoena, or similar legal process; when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request, or to any other third party with your prior consent to do so.

We may also choose to buy or sell assets, and in these types of transactions, data is typically one of the transferred assets. If Simplyture is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

To market, operate and improve our services for you and other customers, and build and operate new services and products, we reserve the right, and you hereby grant us a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, sub licensable and transferable (as set forth in this Privacy Policy and/or the Terms & Conditions found on our website) right, to use your Collected Data for such purposes.

Specifically, we will periodically access and include your Collected Data in the pool of data used by our statistical models to generate and provide estimates of app performance (e.g., downloads, revenues, etc.) across publishers, industries, geographies and marketplaces. Subscribers to our Simplyture services will never receive your specific set of Collected Data in an identifiable, non-aggregated form. You hereby acknowledge and consent to such use by using our Service.

During the conversion from identifiable data, to congregated unidentifiable data, the discrete handling will be processed by our AI. This ensures that your identifiable data will not be disclosed or processed in any form, by us(Simplyture) our services, employees, or third party affiliates, unless a subpoena is issued to justify such action. In this case, both Simplyture, and the third party affiliates (Parking facilities) will have access to your identifiable data.

For the avoidance of doubt, the estimates generated by our statistical models (and made available to others) may include performance estimates of your assets / digital goods / products that are derived from pools of information including your Collected Data. Because they are generated by our Statistical Model from pooled information and are only estimates, we consider these estimates regarding your apps to be non-identifiable, aggregated and anonymized even though (a) the estimates may be very similar to the actual performance data you provided as part of the Collected Data and (b) the estimates may specifically name each app and publisher.

Additionally, from time to time, our sales, support and engineering staff (including those of third party service providers we use authorized to carry out tasks on our behalf as described below) may log in to the Service on your account in order to provide you assistance with sales, billing or technical issues upon your request.

Furthermore, all employees of Simplyture are required to sign a Non-Disclosure Agreement(NDA) to ensure the privacy of your Collected Data and Source Account Information.

Information is also provided in certain limited circumstances to third parties to carry out tasks on our behalf for the purpose of maintaining, operating, providing and improving the Service (including without limitation, billing, emailing, processing applications, support or data storage) with strict restrictions that prevent the data from being used or shared except as directed by us. When third parties are carrying out these tasks on our behalf, they are subject to agreements that oblige them to process such information only on our instructions and in compliance with this Policy and to undertake appropriate confidentiality and security measures. These companies are authorized to use your personal information only as necessary to provide these services to us. You hereby acknowledge and consent to such use by using our Service.

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. If your personal information changes, or if you no longer desire our service, you may correct, update, amend, delete or remove your stored information such as credit card information, license plate, and car model/make through your personal page in the Simplyture app, or by emailing our Customer Support at or by contacting us by postal mail at the contact information listed at the end of this privacy policy disclosure.

We will upon request delete your account and associated account information (such as your contact details, email addresses and Source Account Information). While we will immediately cease collection of your Collected Data upon deletion of your account, any of your previously Collected Data that has already been included in the pool of data used by our Simplyture Statistical Model will not be deleted.

Opt-out preferences

If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or you can contact us at .

Links to 3rd party sites

Our Site includes links to other Web sites whose privacy practices may differ from those of Simplyture. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Web site you visit.


We may display personal testimonials of satisfied users or customers on our site in addition to other endorsements. If you wish to update or delete your testimonial, you can contact us at

Policy Updates

Simplyture reserves the right, in its sole discretion, to modify this policy at any time, effective by posting new policy on the Site with the date of modification. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. You are responsible for reading and understanding the terms of this policy prior to using the Service. Your use of the Site or Service after any such modification has been published constitutes your acceptance of the privacy policy as modified in this policy.


If you have any questions or concerns regarding anything in this Policy, please contact us. Our address is as follows:

Simplyture ApS
Esplanaden 34G, 2.sal
1263 København K

Phone: +45 22 41 91 13