Our history

Since 2015, we have built an international team and 60 sub-contractors in 5 countries, with live sites in 7 countries. We are changing parking in the Nordics & UK and dipping our toes into new territory every year.

Since April 2025, Simplyture has been part of the Autopay family. Read about the acquisition

  1. 2015Simplyture was established in Copenhagen, Denmark
  2. 2016Start of operations in Denmark
  3. 2017Established office in the UK and start of operations in Norway
  4. 2018Established office in Norway and start of operations in Sweden and the Faroe Islands
  5. 2020Established office in Sweden and Finland, start of operations in England
  6. 2021Start of operations in Finland and Northern Ireland
  7. 2022Scaling in all countries
  8. 2025Became part of Autopay Technologies AS

Our values

Customer centric

We listen closely to what the market needs and create seamless customer experiences that truly stand out

Teamwork

We foster an environment where collaboration thrives. Our “I can, we will” attitude empowers every team member to contribute their best

Integrity

We believe in being honest, transparent, and fair, building trust by being upfront and reliable. We walk the talk and practise what we preach

Excellence

Excellence isn’t just a goal, it’s our standard. Our motto: “Be the change you seek!” drives us to lead by example, embodying the transformation we want to see

We SimplyCare about the environment

A ticketless solution

We save on average 12.7 million paper tickets a year by digitalising all parking transactions

Low energy consumption

Less hardware means lower energy consumption, less maintenance, and more free-time to yourself

Fewer hardware parts

Our digital solution removes hardware components, plastic, physical barriers and key cards

Our Headquarters

In the center of one of the most exciting tech hubs in Europe – Copenhagen, Denmark – is where the magic happens. We work hard to create something unique and innovative, with the creativity and know-how of our team of highly-skilled developers in the fields of programming, operations, and UX & UI

Simplyture's Copenhagen office on the harbour front